KK for Sears

While I was watching tv last night, I saw a commercial that piqued my interest. It was a commercial for Sears, featuring their new line of clothing: the Kardashian Kollection.

There are so many things wrong with this.
1. Who knew Sears was even open anymore?? I for sure did not. Maybe this new kollection will help make Sears kool again.
2. Why do the Kardashians spell everything with a "k"???
3. Lastly, none of the Kardashians would definitely NOT wear anything from Sears, so I feel like this is just false advertising.

I doubt the Sears website will crash when this new line arrives like Target's site did the other day when Missoni launched. But it might draw in some new kustomers.

Happy weekend!